Having made his mark in the music industry, Afrobeats singer and producer Phillip Kayode Moses popularly known as Pheelz penned a global deal with Warner Records.
Afrobeats continues to make significant progress on a mainstream level, the impact of the success of “Essence” Wizkid’s breakthrough single and Ckay’s “Love Nwantiti” can never be overemphasized .
With a record of over 14 million streams on Spotify and his latest BNXN assisted single “Finesse” (“If I broke, na my business”) its not much of a surprise Warner Records was drawn to him. Congratulations Pheelz.
Read his interview with Billboard below:
Billboard caught up with the newly-signed artist to speak about joining Warner Records, what he hopes to contribute to Afrobeats on a mainstream level, and more.
You have a pretty strong resume, as you previously worked with Tiwa Savage, Fireboy DML and more. Talk about your transition from being a top producer in Afrobeats and deciding to crossover to the artist side?
I don’t think it’s a transition for me. I think it’s always been who I been. I’ve always been an artist. Even when I make beats, I’m always an artist on my beats. You hear me in BVs, you hear me co-writing with a couple of these artists that I’ve worked, so I’ve always been this person. “Finesse” just brought more light into this part of my creativity and introduced me to the world. So this isn’t really a transition — I’m still the same Pheelz. This is all Pheelz.
Are you more critical of yourself as an artist when you’re songwriting and producing your own material versus doing it for someone else?
Not anymore. [Laughs.] I’ll be honest, it’s something that I had to learn to let go of — ‘coz I used to be very critical of my sound, especially when it’s my song. I’d spend weeks and months tweaking this and tweaking that, just overthinking everything, but recently I’ve learned [about] going with what I feel. If it feels good, it feels good. If it is good, it is good. That’s how I’m moving right now. I’m not as critical as I used to be anymore. Right now I’m just making art.
How did “Finesse” first come together?
It kind of came about as a training session ‘cuz there’s a new producer that I just signed and have been mentoring for a bit. His name is Michael. We were in the studio and I was trying to put him on Ableton Live, ‘coz I use Ableton Live to produce songs. He started messing with the guitar loop for “Finesse,” and I thought, “Oh. That sounds good.” I left him in the studio and he kept making the beat. Then, I came back and he already had the beat done. I was like, “This is dope.” So I sat down with him and started playing with some melodies in my head and the melody [starts humming] just came to my head, and I dropped that as the melody. Then, I started putting in lyrics and yeah, that’s how it started.