Boss has unveiled its advertising campaign for Spring/Summer 2023 and it features a star-studded lineup of celebrities including Nigerian artiste Mr Eazi. He engaged in some nostalgia posing with an adorable picture taken when he was just a child wearing the new season sweater from Boss.
The aim is to illustrate Boss’s slogan “Be Your Own Boss”, by telling the story of “the extraordinary path to a life of success” travelled by the celebrities featured in the campaign.
The brand also enlisted the likes of Colombian pop singer Maluma, US supermodel Gigi Hadid, British model Naomi Campbell, South Korean actor Lee Minho, Italian tennis player Matteo Berrettini, Heavyweight boxer Anthony Joshua, Paris Hilton, DJ Khaled and many others from across the world.
The superstar singer continues his ascent in recent times following a slew of successful releases of songs like Legalize, Patek and the latest single – Werser which is getting traction on Tiktok.
He also tweeted that he will release a couple of projects this year.